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Food & Restaurants

The Counter Franchise Offers Choices with Burgers

Are you tired of eating the same burger from the run-of-the-mill burger joints of the United States? Do all the burgers taste as factory-made, no matter where they have chomped them? Then they can go to The Counter – the 21st century burger joint that is taking the country by storm! You will be amazed by the choices in burgers of the place — a staggering 3, 12,120+! If you are rubbing your eyes in disbelief, then let’s clarify! You get so much variety just because you choose what you want in your burger – right from the meat to the bread. So, whenever you eat in The Counter, you can experiment to your heart’s content and eat different burger each time you step into this popular restaurant.

Hailed by prominent magazines as one of the best burger-joints in the country, The Counter offers franchising opportunity to select group of highly-motivated people. To turn into a franchisee of this eminent food and restaurant franchising concept, you need to be in the casual-dining or fast casual-dining business for minimum five years. You are required to make a commitment of opening minimum 5 units and also, supposed to have the financial back up for that. Having thorough knowledge about the locality and its people, government regulations, labor and distribution system is another plus point. The Counter will help you in the departments of site-selection and lease-negotiation as well. What’s more, you will get effective assistance at the time of construction and opening of your store. The ideal places for opening The Counter restaurant are lifestyle-zones, near a mall or shopping center and in close proximity to a business district – basically any place with high-visibility and heavy traffic.

The store should also have good accessibility and car-parking facilities. In your store, you will offer the customers a clip-board with choices the moment they enter the restaurant. There are four burger options and three kinds of sizes. Moreover, ten kinds of cheese, seventeen types of unique sauces and 27 categories of toppings are offered along with three varieties of bread. Selling wine, beer and other beverages (alcoholic or non-alcoholic) is another mode of earning good revenue. The Counter is quite a hit among children, teens, families – basically anyone looking for good old American burger! Hence, you will break even very soon with your franchised unit.

If you want to know more about this thriving food and restaurant franchising concept, contact brandEXPANSION.

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